architecture art deco jugendstil shanghai new zealand
Art deco buildings article -- nice reference
short and good choice of words
http://www.lepoix.de/html/reference/art_deco_streamline_architecture/art_deco_streamline_architecture_index.htmlshort and good choice of words
Streamline Architecture

As "Art Deco" evolved in the 1930s modern transportation and industrial design began to have an even greater impact upon new construction. The "streamlined" character of automobiles, airplanes, trains, buses, liners and even home appliances inspired powerful horizontal design compositions, accentuated by striking vertical features and punctuated by icons of the technological era.
The origins of streamline architecture are found in Europe. In the early 1910s, a young italian architect who was part of the futurist movement, Sant´Elia, did many drawings of large urban buildings (station, office buildings) which were part of overall concept for a futuristic city. The lines allthough art deco-ish (many vertical lines) were also speed oriented and stretched.

Its most famous legacy however is the so called Einstein Tower in Postdam Germany (drawing above), which mixed element of organic and streamline architecture. Due to the complexity of the building, no other projects like this were ever done: intended to be built out of concrete, it was finally built with bricks and overlapped with a plaster finish. Mendelsohn later received many projects, most famous are the Shocken Department stores in Berlin and Stuttgart (now destroyed) which were a marvel of glass and steel architecture, at that time a real novelty.
Let s not forget that at the same time, a strong parallel school movement was taking place, the Bauhaus which would finally become a standard in architecture (the so called international style). But apart from the Dessau bauhaus school (built 8 years later), very few buildings in

By the end of the 20s, the streamline architecture reached its peak Many streamline movie theaters were built and they became the model for what was to be found later in the UK and USA.
Mendelsohn went to the US in 1925-26 and met Norman Bel Geddes, the soon to be most influential figure for streamline utopia in the US.
By 1933, time of the rise of Hilter, the streamline style had completely disappeared (the same fate occured to bauhaus style housing).
Meanwhile the streamline style had reached other countries in Europe. By 1930 many buildings were done in this style in France and the UK and would last until the end of the war. The style was often called paquebot (or liner) architecture as rails on balcony and roof toops as well as portholes were a common trait.
French would often use from 1930s on a mix of vertical art deco and streamline styled elements and it was mostly found in schools, airport and condominium buildings.

Another interesting exception is Italy which under Mussolini was completely obsessed with speed (originating in the futurist movement of the early 1910s) yet very few buildings in the streamline style were built in Italy itself. Instead they turned their attention to Eritrea (Africa), which had become an italian colony in the 20s, and built from scratch a complete city in streamline / art deco style. his city is Asmara. Like Shanghai, the most famous building done in the style is the Fiat gas station

By 1932, the streamline stye in architecture made its first appearance in the US and sent a very strong signal during the 1933 Chicago World Fair. It would become a standard for the 15 years to come.
Streamline architecture was, as soon as it reached the american shores in clinch with the architects of the international style, an architecture mostly based on the bauhaus principles.
Philipp Johnson, Curator of the NY MOMA was the most ardent opponent of the streamline movement in general and considered such architecture as fake and ornamented.
The prevalence of the international style in architecture history also explains why until now the streamline architecture has never been considered as a real architecture worth to be studied and is mostly unknown by the general public.

As a matter of facts, it is said that americans embraced the streamline style (which pervaded almost everything) mostly in the kitchen and bathroom yet longed for a neo colonial setting in the rest of their homes
The streamline design style would still pervade in the US, even after the 2 WW, but would became much more subtle: since it s early influence was based on new technology like cars and airplanes, the 1950s jet age was still an environment in which rounded shapes were easily accepted.
How to recognise Streamline Modern(e):
Smooth, rounded cornes often replaced sharp ones on Moderne buildins, especially on corner lots. "Eyebrows" swept around them as did other details. Street corners became inviting architectural focal points, whether the special treatment employed was based upon curves or angles.
Like earlier Art Deco buildings, The Moderne style incorporated smooth and articulated stucco, architectural glass block, keystone and a variety of metals used in detailing. Predominating surfaces became smooth, planer and aerodynamic in character.
Continuous "eyebrows", racing stripe banding, radio tower-like spires, portholes, and deck railings like those found on grand ocean liners, were among theunique features to set this architecture apart from anything before it. The creative incorporation of nautical themes showed this form of Art Deco to be true to its origins of Streamline Moderne Architecture.

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